Purple’s GelFlex® grid is unique, but WinkBed’s handcrafted hybrid build, lifetime warranty, and factory-direct value make it the smarter in-store pick — especially when you can try it at Factory Direct Mattress – KCK.
Address: 11651 Kaw Dr, Kansas City, KS 66111 • Phone: 913-277-7831
Purple made a name for itself with its GelFlex® grid — a stretchy, rubbery top layer that flexes under pressure. WinkBed goes a different direction: a classic luxury hybrid with a plush Euro-top, zoned coils, and a feel many Kansas City shoppers describe as “like a great hotel bed.”
When you visit Factory Direct Mattress – KCK, you’re not guessing based on a commercial. You can lie on WinkBed Luxury Firm , Blue Series 1 , and Blue Series 2 side-by-side and feel how each supports your back, hips, and shoulders.
| Feature | WinkBed Hybrid | Purple Hybrid |
|---|---|---|
| Top Cover | Cooling Tencel® cover | Stretch knit cover |
| Comfort System | Gel-infused foams + Euro pillow top (varies by model) | GelFlex® polymer grid + transition foam |
| Support Core | Individually wrapped coils (zoned support) | Responsive coils under grid |
| Edge Support | Reinforced perimeter | Moderate stability |
| Height | ~13.5"–17" (Luxury Firm & Blue Series) | ~11"–13" (Hybrid & Premier) |
| Sleep Trial | 120 nights | 100 nights |
| Warranty | Lifetime | 10 years |
| Local Testing | Yes — at FDM-KCK | No — primarily online/chain stores |
WinkBed delivers that familiar, luxury-hotel feel — plush up top with stable coil support beneath — available in multiple firmness options so you can dial in your perfect contour. Purple’s GelFlex® grid is bouncy and highly elastic; some love the “jelly-like” response, while others find it unfamiliar. Trying both in person is the only way to know which your back prefers.
Both emphasize airflow, but WinkBed’s breathable Tencel® cover + coil ventilation provide consistent temperature regulation across seasons. Purple’s grid has open channels, yet under sustained load the polymer can retain heat in contact areas for some sleepers.
WinkBed’s hybrid architecture and reinforced perimeter are designed for long-term alignment and edge sitting. Purple’s grid delivers lively rebound but may feel uneven for mixed body types. For most couples and combination sleepers, WinkBed’s balanced support feels more predictable night-to-night.
With a factory-direct model, WinkBed typically undercuts comparable Purple hybrids while delivering premium materials and a lifetime warranty. Buying through Factory Direct Mattress – KCK also means local promos, bundles, and faster delivery.
Ready to compare in person?
We deliver across the metro — Bonner Springs, Edwardsville, Basehor, De Soto, Shawnee, Lenexa, Mission, Lawrence, Leavenworth, Platte City, Parkville, Riverside, Weston, St. Joseph, and more. See full coverage on our Areas Served page.
Many side sleepers prefer WinkBed’s plush-over-support feel and zoned coils for shoulder and hip relief. Purple’s GelFlex® grid can feel uneven for some body types.
Both circulate air, but WinkBed’s breathable Tencel® cover and coil ventilation provide more consistent temperature regulation for most sleepers.
WinkBed’s reinforced perimeter and coil system offer dependable edge sitting and long-term stability. Purple’s grid is lively but can feel inconsistent at the edges.
Yes. Visit Factory Direct Mattress – KCK at 11651 Kaw Dr, Kansas City, KS 66111 to test multiple WinkBed models before you buy.
Yes. See options and apply on the Financing page.
Stop by to compare WinkBed models in person and get local delivery set up fast.
Excerpt: Discover why WinkBed beats Purple for comfort, cooling, and price in Kansas City. Compare construction, feel, and warranty — then try WinkBed in-store at Factory Direct Mattress – KCK.
